Measure your marketing in Revenue
– not pageviews or other vanity metrics
RevGems helps you tie your SaaS & subscription revenue to marketing activities so you can find and scale your best channels.
Get set up in minutes!
The truth
Most SaaS companies are marketing in the dark
Existing marketing analytics tools were made for eCommerce & one-time purchases. Tracking revenue for eCommerce is easy. Simply pass the order details on the receipt or thank-you page.
SaaS & subscription companies don’t have the same luxury. Tracking is often lost when the free trial starts with no insight into what happens next. Conversion of free trials to paid (or churn) and recurring payments often happen when the user is offline and get missed by traditional marketing analytics.
How it works
There has to be a better way!
RevGems allows you to discover your most profitable marketing channels and where your most valuable customers are coming from. And conversely, what your poorest-performing marketing channels are. Add our tracking snippet, connect your Stripe account and start uncovering your best channels.
- Simple setup.
- Simply connect your revenue through our Stripe integration or Payments API, add a few lines of code, and you're ready to go!
- Built for Stripe.
- First-class Stripe integration. Connect your Stripe account and we'll handle the rest.
- Pretty Links.
- Choose a custom, clean URL parameter instead of relying on UTMs. You can still add all the common UTM parameters, which are useful for reporting, without them being present in the link.
- UTM support.
- Already using UTMs with your other tools? No worries, we'll automatically detect and ingest your UTMs. We even have a handy UTM builder (optional) to ensure consistent naming conventions across your team.
- Cross-subdomain tracking.
- Seamlessly track across your marketing site and app (ie. domain.com -> app.domain.com) or other subdomains with no extra code.
- Unlock critial metrics.
- Know how much revenue each marketing activity generates and exactly how much you can invest in each channel to acquire more customers.
Unfair advantage
Know what actually works – faster
Marketing has changed. The days of unlimited spend and spray & pray are over. Your marketing needs to become effective & efficient.
Reduce, tweak, or completely abandon marketing efforts that aren’t working, and double-down on the marketing efforts that are working.
Marketing is often the first to get cut in tough times because you can’t prove your value. Now you can.
Next-level SaaS marketing
Built for SaaS & subscription revenue
RevGems is particularly useful to subscription-based businesses with recurring payments (like SaaS) where the value of a customer isn’t determined by a single transaction, but by a series of transactions over the customer’s lifetime.
The fluctuations in revenue due to upgrades, downgrades, failed payments and cancellations are automatically captured by RevGems and factored into the calculations that determine the effectiveness of each marketing channel.
- Automatic cross-subdomain tracking
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Most apps live on a subdomain (and for good reason). Tracking across subdomains is seamless with no extra engineering effort or filtering out referral sources.
- Customer lifecycle tracking
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Different channels drive different customers. Not all traffic is created equal. Understanding your traction channels means knowing where you get your best customers.
- Track Leads & Customers, (not generic conversions)
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Most analytics tools treat all conversions the same with no hierarchy. Acquiring Customers & Leads is what matters if you're running a business. Everything else is secondary.
Learn what actually works before your competitors do.
Every minute you wait is lost data.
Unfortunately we can’t track the past. Get started today to unlock critical insight to grow your business.
Start your free trial today!